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Featured Product Review

Skype for Business

Since being bought out last year Skype has been looking to develop business applications after realizing that over 30% of its subscribers have been using it for business. The surprise is how many of those users are willing to pay for advanced features.

A large portion of business customers also pay for the SkypeIn service, which allows them to have special phone numbers for their computers, and accept calls from landline and mobile phones. About 31% of customers who use the Skype service for business list SkypeIn phone numbers on their business cards.

The new business service provides extra incentives for businesses to sign-up by allowing administrators to centralize call management functions, and use a single control panel to top up all of the paid Skype accounts within a company.

By offering this kind of advanced functionality, the eBay-owned Skype is clearly trying to expand its reach within the business market, which could help to greatly boost paid subscriptions and revenues from the service.